Before and After: Showcase the Results
OBJECTIVE: Build awareness and make a pitch to your workshop or course.
One of the simplest ways is take someone from stranger to a buyer of your course or workshop is to demonstrate how you can improve their life. A great way to do that is to show the “before and after.” This week of hooks is great for promoting or previewing a course or workshop.
MONDAY: This one’s for the (customer or client identity) who REFUSE TO live in (major pain point, their “before”). Let me show you what happens when you (take action to achieve desired outcome.)
TUESDAY: You cannot (achieve desired outcome), if you’re still doing (habit not delivering result - think of a habit that makes them stuck in their before state). Let me prove it to you:
WEDNESDAY: A life without (your product or service) vs. a life with (product or service)
NOTE: This one can be a simple text over Broll or you can actually tell a transformation story inspired by a client testimonial or client results. Text over Broll videos are great if you are pitching a lower ticket workshop or course.
THURSDAY: When (former client) reached out to me with (general problem your clients face) I know if they did these simple changes, they’d see results. And they did. Let me share those with you.
Note: This is a great take on the client testimonial or case study.
