For My Apparel and Product Peeps II.
Objective: Developing awareness of your apparel or product company. Perfect for showing off a new suite of clothes or announcing new sale.
Monday: “If your vibe is all about (feeling or landscape), you need to check out this (article of clothing/product)!”
If your vibe is all about Montana, you need to check out this cozy new sweatshirt.
If your mood is all about productivity and getting things done, you need our sleek and efficient task management app. Say goodbye to procrastination and hello to success!
Tuesday: "If you want to [smell, feel, become, etc.] like ______, try [your product].":
Note: For this one, we want to relate a person, experience, or feeling to the product.
"Want to smell like a tropical paradise? Try our [product name]!
"Looking to feel like a superstar? Our [product name] has got you covered!
"Want to become a morning person? Our [product name] will help you start your day off right!
"If you want to feel like royalty, try our [product name]. You won't be disappointed!
"Looking to smell like a field of flowers? Our [product name] has got you covered!
"Want to look like you live in the gym while working out for 30 minutes a day? Our [product name] will help you reach your goals!
Wednesday: Unlike others in the ( your competitive space) where they cheap out on (list of features) we do things a little differently around here.
If you want the healthiest candle, you aren’t gonna find it in the big box stores Most candles in the market use cheap ingredients and synthetic fragrances to lower their bottom line and make more. We do things a little differently around here.
If you want a timeless sweater you aren’t going to find it in big box stores. Most apparel companies cheap out where it matters….
Thursday: “If you want (showcase result) hit up (Showcase product) and thank us later."
1. If you want a flawless complexion, hit up our [Showcase Product] and thank us later.
2. If you want to be cozy but fashionable all winter, check out [Showcase Product] and thank us later.
3. If you want your home to smell like a slice of heaven, you need [Showcase Product] and thank us later.
Friday: "Here's how we made (our product from scratch) and perfected it to the most nit picky (product class) enthusiasts":
NOTE: This would be perfect to compare your product to others too.
We're perfectionists when it comes to (product class) and it shows. See how the others stack up!
From scratch to perfection - we'll show you how we made the ultimate (product class) that even the pickiest of (audience type) can't resist
Saturday "What happens when you mix ___ with ___? Let me show you.":
Note: You can go so many directions with this. You can show certain ingredients that people wouldn’t expect go into your product, or use this as a stepping stone to talk about how your product is made.
"Curious about what happens when you combine ___ and ___? Join me and let's find out together."
"Have you ever wondered what would happen if you mixed ___ with ___? Well, wonder no more! I'll show you exactly what happens."
Sunday: “From ___ to ____.” List of how we got this transformation: Here are different variations of the hook ⤵️
Note: This one is an open ended “before and after” type video. Show us version 1 of your product to the latest version. Lean into the benefits of those changes! Or you can show how your products or apparel can accessorize or improve the space that they exists in.
“From drab to fab! Our old look was like this, but our new look is like this.”
“From blank to bank! Our previous space was like this, but now it's like this.”
“You won't believe it's the same space! Our before was like this, but our after is like this.”
“You might be wearing those old clothes you still wear in college, it’s time for an upgrade.”
