This one is different…addressing clichés
Objective: Build trust by addressing clichés in your industry.
These hooks are for personal brands, coaches, info businesses, and experts. First, I want you to consider 5-7 clichés in your industry. If you can’t think of any, AI/ChatGPT dramatically helps with this! (Just ask ChatGPT: What are 7 clichés in X industry? What are 7 negative clichés in x industry? Or, what are 7 negative beliefs in x industry?) We’ll use those different clichés as launch pads to begin our videos.
Monday: “Please tell me you’re not still (doing/thinking cliché)?”
Fitness coach example: Please tell me you still don’t think: “The only bad workout is the one that didn’t happen.” (Use this to talk about the importance of rest.)
Business coach example: Please tell me you still don’t think: “The customer is always right.” (Use this to talk about minimum viable products)
Tuesday: You cannot [achieve X] if you’re still thinking [Cliché Y]
Web designer: You’ll never get clients if you still think, “Users will learn how to use my website,” regarding your landing page layout.
Fitness coach: You’ll never get in shape if you think “summer bodies are made in the winter.”
WEDNESDAY - So why do people think [Cliché]?
Fitness coach: So why do people think “No pain, no gain” if they want to get in shape?
Web Designer: So why do people think a high-converting website needs more features?
THURSDAY - You guessed it! This [Cliché] is definitely wrong. So do this instead.
SEO Expert: You guessed it! Keyword stuffing is definitely wrong. So do this to increase traffic instead.
Copywriter: You guessed it! Not everyone will read your landing page copy. So here’s how to make an impact with goldfish attention spans.
FRIDAY - Frankly, I’m tired of [Cliché]. Here’s the truth.
SEO Expert: Frankly, I’m tired of hearing, “More pages mean better rankings.” Here’s the truth about it.
Fitness coach: Frankly, I’m tired of hearing: “Cardio is the only way to lose weight. Here’s the truth about it.
SATURDAY - Is anyone else annoyed at [Cliché]?
Fitness coach: Is anyone else annoyed at the advice of “you can eat whatever you want as long as you exercise?”
Is anyone else annoyed at the advice that “SEO is a one-time task”?
Sunday: Don’t watch this video if you think [Cliché]
Fitness Coach: Don’t watch this video if you think, “You can target fat loss in specific areas.”
Web Designer: Don’t watch this video if you think “Flashy design will attract more users.”
