Really getting into the details.

The video context:

This is a process video from Steamtown Auto Detailing.

Why I love this so much:

Your brick and mortar service business has hundred of stories like this… so tap into it! I also love the way the story ended.

My Biggest Takeaway:

Your everyday tasks in your business can make for great content.

How you can incorporate this into your content:

Pretty easy. When working on your next project, grab the phone and start documenting! Note the challenges, the doubts, but tie it all together with the finished project.

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Show passion and excitement in your service and expertise.

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Tell your story in a way that’ll get people to care.