Pink Pressure Washer?

The video context:

This is a process video and a story of their inspection process. Who knew that’d be interesting?

Why I love this so much:

First off the pink spray catches your eye immediately and it’s explained what it is in the video. You don’t normally see a pink pressure washer. What I also love is the incorporation of story into what might be a boring process. And I love how they had fun with this too.

My Biggest Takeaway:

Your process can be interesting! It’s just a matter of how you communicate it.

How you can incorporate this into your content:

What are some processes that you have that you take your clients through? Or you could tell a story of how a process went wrong and how you avoided an error?.