Who knew stuffed animal repair was even a thing?

The video context:

This is a story-driven process video by a stuffed animal restoration specialist, Danielle. This video got close to 40 million views on TikTok 👀 because of how sweet the story is and how nostalgic this naturally is.

Why I love this so much:

Not only is this video nostalgic, might bring a tear to your eye, but you learn so much about Magic, Chloe, and her process. Danielle says “Magic needed some magic…and that’s where I come in” love that!

My Biggest Takeaway:

Process videos can be simple but powerful when you add an entertaining VO.

I want you to pay attention to how visual the way she speaks and so in tune with the niche she’s in. “Magic needed magic potions” I mean look at that transformation!

How you can incorporate this into your content:

When recording your process be visual in how you describe your process, and have fun, be imaginative!