“Is making candy interesting?” Yes. Your day is interesting too.

The video context:

This is a 7 second video of chopping up candy.

Why I love this so much:

It’s. Dead. Simple.

My Biggest Takeaway:

When I say every moment of your business can be content. This is a great example. This mundane moment that these folks witness probably hundred of times a day is fascinating content. It’s just cool and simple. This is an amazing way to stay top of mind with your customers, especially if you’re a hands-on brick and mortar business.

How you can incorporate this into your content:

I can almost guarantee there’s moments throughout your day that are interesting and satisfying! So pull out the phone and record it! Collect that Broll and post it!