“This is why I’ll never go back to regular Cereal”

The video context:

This is an Ad for the Magic Spoon Cereal brand

Why I love this so much:

The hook is amazing, because it paints the picture literally and verbally of “I’ll never go back to regular cereal ever again” and matches it with a weird visual of sugary, rainbow candy nastiness. Because that what cereal normally is, a sugary desert. This ad is irreverent, catches your attention instantly and further wows us with the features that this cereal isn’t sugary. Plus it combines it fast paced box opening plus shots of cereal pouring which are always fun and drool worthy perfect for the audience of cereal lovers.

My Biggest Takeaway:

In less than 30 seconds, this ad does a perfect job of capturing your attention, delivering the facts and showing us the experience of the cereal.

How you can incorporate this into your content:

The one thing I love about this is the opening shot and the hook. So see if you can apply that negative statement of “This is why I will never ___ ever again in to your content.” This is also a great candidate for a breakdown style of repurposing as well. Take note too as this is a produced ad and the way they use sounds! There’s a huge emphasis of the use of sound in the footage to instill nostalgia and to reaffirm the idea that this cereal is tasty!