Why settle for the status quo? (Product or E-Commerce awareness)

Objective: This is a solid script to help you introduce your brand and offer to people who have never heard of you.

Script:

Why do people do (common thing) when they don’t get the full benefits of (what they’re promised with common thing?)

“Why do people buy high-end gaming laptops when they don’t get the full performance of the components they pay for.”

(Your competitions products) cannot do this one thing (that you audience really wants or needs.)

“No laptop air-cooling can stop these powerful components from thermal throttling.”

That’s why (I, we, company name) made this: (dive into your product)

“That’s why Eluktronics made this: the external liquid cooler that let’s you UNLOCK the full performance of the components you pay for.”

Now, (squash any objections your audience might have)

“Now, this isn’t needed for the laptop on-the-go but it’s an option for hardcore performance that rivals a desktop. It provides maximum cooling and performance increases in a super compact package.”

(Deliver CTA or offer)

“Click below to see how the liquid cooler compares to rival high-end desktops and laptops!”