The Do’s: Short Feature Centered Script for Benefit Driven Products.

Objective: Show off the helpful benefits of your product in less than 1 minute:

Script:

There's ways to speed things up when dealing with (Common Problem).

Here are some do's and don'ts.

First, do/use (first step mentioning key ingredient). (Featured product name) is known for its (key ingredients or features) that gets you (result) without (common issue).

(Featured Product with key ingredient) has been shown to (solve problem) for (mention amount of customers) in just (a certain amount of time) and can also help to (another problem that is common).

(NOTE: Example of mentioning product with key ingredient using the template above:

“There's ways to speed things up when dealing with blemishes. Here are some do's and don'ts. First, do look for evidence based ingredients such as salicylic acid and sulfur.”

Then mention your product ⤵️

“Murad (the product) is known for his triactive formulas and the new rapid relief sulfur mask is formulated with three key ingredients, sulfur, salicylic acid, and Austrian peat extract.”)

While (competitive products) can include (common negative side effect), the addition of (ingredient that avoids negative side effect) which helps to (promote positive side effect) and can support (list another benefit your audience has been craving: keeping skin moisterized etc.).

With over (amount of reviews or stars), there’s a chance you’ll get (desired outcome). To get (featured product) a try for yourself, (insert a CTA: Hit the link below, DM the word ___, hit the link in bio)

(NOTE: Here’s what your script looks like wrapped up ⤵️

Murad's Rapid Relief Sulfur Mask has been shown to reduce the appearance of pimples after just three uses and can also help to reduce and prevent blackheads. While sulfur and salicylic acid can be drying, the addition of peat extract helps to soothe the skin and can support the skin barrier and microbiome.)