POV Content
Objective: Grow brand awareness through the perspective of your audience.
This week we will be focusing on identifying the exact mindset of our clients and customers. This is a crucial step in developing an effective marketing strategy. A clever way of doing this is through POV videos. You can see an example here.
By understanding the needs, preferences, and pain points of our target audience, we can tailor our messaging and approach to better resonate with them. Which is pretty dang cool.
These videos can be as simple as text over B-Roll, voiceovers, they can be used to kickstart testimonials, sales videos, ads and more.
Feel free to close them with calls to action to have those leads jump into your system.
Monday: POV: You’re a (pain point related adjective) and stumble upon a brand new ____.
POV: You’re a stressed out designer and you discover a new simplier way to attract clients to your business.
2. POV: You’re a business owner who struggles with keeping old customers and attracting new ones. Then you discover the magic of email.
Tuesday POV: You finally can say goodbye to (big pain point) because you made this simple change
POV: You’re a busy parent who finally says goodbye to the endless tantrums and finally enjoy family vacations because you decided to hired the Parenting coach you’ve always deserved.
Wednesday: POV: You’ve been doing (a task the same old way) forever then you discover there’s a better way
POV: You've planned all the events in the past, but you took the leap to hire a planner to make your dream wedding a reality.
Thursday: POV: You reflect on the time when you were struggling with (pain point) then it finally clicked
POV: You think about how grateful the sun is finally out and you can enjoy the new flavors of spring. (Bakery with new flavors for the spring)
2. POV: You reflect on when you wasted all of that time and money trying to make content yourself. Then you finally hired a pro to do it all faster and better.
Friday: POV: You’re a (client or customer avatar) and you decide to (take action) and you realize there was nothing to fear in the first place.
POV: You’re a natural light photographer who hates flash, but after mastering it, you wonder why you didn't use it before. (Photographer selling a course on off-camera lighting)
Saturday: POV: You step into the shoes of someone who can show you how to achieve (____)
POV: You are a contractor looking for an architect who can speak the contractors' language. You finally meet one who understands your perspective. (Architecture firm building outreach attracting new connections with contractors and building companies.)
2. POV: You step into the shoes of an ads expert and you finally learn how to build out a successful ad campaign without burning money. (Facebook ads coach selling a new course on running ads.)
Sunday: POV You’re a (client or customer avatar) struggling to achieve (goal) but then you find the account that’ll show you exactly how to do it.
POV: You’re a busy 9-5er looking to spice up their space without breaking the bank and then you finally the account to help you do exactly that. (Interior designer showing their audiences new ways to design smaller areas.)
