Open Ended Awareness
Objective: Lean into your creativity and develop brand awareness.
Now that our audience knows a little bit about us, let’s jump head first into our offers, we’ll start each video with a hook. Not all hooks have to be spoken out loud by the way! Optional: close these videos with a call to action!
MONDAY - “Have you seen anything like this?” Talk about your most popular offer.
NOTE: What’s that awesome thing that you sell that you think is cool or your customers have thought is so cool. Talk about it! Start your video with “Have you seen anything like this?” Remember: “what’s in it for me.” Feel free to add a callout to directly speak to prospects. “Hey fitness coaches, have you seen this crazy new exercise?” as an example.
TUESDAY - “If you love this___ then check this out” Relate your offer back to your audience. Close the video with a call to action
“If you love floral candles then you’ll love this…” Let’s say you’re a web designer,
“If you love great web designs that convert then check this out….” (then go into a design you’ve made for your client. )
WEDNESDAY - “Before we looked like this, we looked like this.” Show us a before and after…rather, an after and before.
NOTE: This is another fun way to add storytelling into your content.
THURSDAY - “This simple thing can make your day better” Show off how your product or service can make your customers day better.
Note: Show something small about your product or service that make a big impact on their day. Maybe it solves their core problem.
FRIDAY - “What I wish I knew before I started ___”
NOTE: A remix on an older prompt. Talk about a lesson that you’ve learned from starting your business. Better yet, refer this back to your offer. Let’s say you’re a business coach, this could be as simple as “When I was starting my business I wish I knew that I could have a partner by my side to help me out.”
SATURDAY - “Which ___ is better?” (Ask your audience)
NOTE: A classic “who did it right?” Compare two products, two websites, two elements, two of whatever you sell — as long as they’re different, and ghive us your take….which is better? Or, Ask your audience, Close the video with “comment down below on which one is better!”
SUNDAY: You've been searching for a way to overcome your (pain point), this new ____ might just be the answer.
If you’ve been looking to lose weight before the summer, my new free guide will help you achieve that.
If you’ve been searching for a way to overcome your procrastination, and you’ve tried all the journals, the apps, and routines, this new experience might be the answer.
