Fortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the Story
StL Hero 2

5 Types of Content 6- and 7-Figure Brands Keep Repeating

Most small businesses think bigger brands win because they post more or they test more ads... In reality, it's a lot more boring: they just repeat a small set of content patterns that actually move buyers.

01

Content Type 01

The Founder Story, With a Twist

Your first video should be a founder story — but with a twist. Because here's the truth: no one cares about you. They care about themselves.

The most effective founder stories aren't about where you came from — they're about where your buyer is headed, and why you're the person to take them there.

Replace iframe src with your Wistia embed URL

Lead with the transformation, not your credentials
Make the buyer the hero of your story, not you
This is your #1 top-of-funnel asset — get it right
02

Content Type 02

[ Your Title Here ]

[ Add your description for content type #2 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

Replace iframe src with your Wistia embed URL

[ Key takeaway #1 ]
[ Key takeaway #2 ]
[ Key takeaway #3 ]
03

Content Type 03

[ Your Title Here ]

[ Add your description for content type #3 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

Replace iframe src with your Wistia embed URL

[ Key takeaway #1 ]
[ Key takeaway #2 ]
[ Key takeaway #3 ]
👁️

Yo...Want to see how 6 and 7-figure brands build a full content strategy?

Here's how brands get way more sales without more views, followers, or more of the typical social media grind.

Watch the Strategy Video
04

Content Type 04

[ Your Title Here ]

[ Add your description for content type #4 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

Replace iframe src with your Wistia embed URL

[ Key takeaway #1 ]
[ Key takeaway #2 ]
[ Key takeaway #3 ]
05

Content Type 05

Here's Why You DON'T Buy.

Last but certainly not least — the objection video. This one will help you immediately stand out.

Most retargeting ads suck. This one doesn't. Think of the #1 reason why people don't buy from you — and address that head-on. That's the secret sauce.

Replace iframe src with your Wistia embed URL

Tackle common concerns before they become objections
Answer the unspoken questions holding buyers back
Remove buying barriers — this is your best retargeting asset
Fortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the StoryFortune Favors the Story