5 Types of Content — Seth Lonborg

Content Type 01

The Format Mashup

Your first video should be a founder story — but with a twist. Because here's the truth: no one cares about you. They care about themselves.

The most effective founder stories aren't about where you came from — they're about where your buyer is headed, and why you're the person to take them there.

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Stop creating new formats. Start combining existing ones.

Lead With tension, not information.

Flow helps create intrigue

Content Type 02

The 3-Second Rule: Make Your Product Obvious Before You Pitch

[ Add your description for content type #2 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

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Show the value before you explain it.

Find the deeper benefit and demonstrate it...show don't tell.

Have some mystery but put the “oh, I get it” moment early.

Content Type 03

The Top-Of-Funnel Move Most Brands Skip

[ Add your description for content type #3 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

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Open with the negative impact, not the product. The gross pipe makes the problem feel real before Rorra says anything about filtration.

Make the viewer wonder, “Does this affect me?” The ad turns a general water-quality issue into something personal.

Let the product arrive as the answer. By the time the filter appears, the viewer already understands why it matters.

👁️

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Content Type 04

The "You Can't Unknow This" Angle

[ Add your description for content type #4 here. What does this content type do for a business? What's the strategic role it plays in the buyer journey? ]

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Content Type 05

The Anti-Objection Ad: Address It Before They Can

Last but certainly not least... the objection video. This one will help you immediately stand out.

Most retargeting ads suck. This one doesn't. Think of the #1 reason why people don't buy from you — and address that head-on. That's the secret sauce.

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Use the objection as the hook. Start with the doubt people already have, then build the video around proving it wrong.

Tie every feature to a real use case. The demo works because each detail solves a specific kitchen problem.

Make the proof visual. The more people can see the product working, the less you have to defend it with copy.

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The exact content framework 6 & 7-figure brands repeat
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Live coaching, templates, and a community of serious founders

5 Types of Content 6- and 7-Figure Brands Keep Repeating that Print $$$

The Format Mashup

The 3-Second Rule: Make Your Product Obvious Before You Pitch

The Top-Of-Funnel Move Most Brands Skip

Yo...Want to see how 6 and 7-figure brands build a full content strategy in 15 minutes?

The "You Can't Unknow This" Angle

The Anti-Objection Ad: Address It Before They Can

You've seen 5 sales boosting content types.
But what would happen if I handed you proven sales content every month?

Join Stories to Launch before it goes away for good.
Waitlisters gets first access before the
doors close for 200+ days

5 Types of Content 6- and 7-Figure Brands Keep Repeating that Print $$$

The Format Mashup

The 3-Second Rule: Make Your Product Obvious Before You Pitch

The Top-Of-Funnel Move Most Brands Skip

Yo...Want to see how 6 and 7-figure brands build a full content strategy in 15 minutes?

The "You Can't Unknow This" Angle

The Anti-Objection Ad: Address It Before They Can

You've seen 5 sales boosting content types.But what would happen if I handed you proven sales content every month?

Join Stories to Launch before it goes away for good.Waitlisters gets first access before the doors close for 200+ days

You've seen 5 sales boosting content types.
But what would happen if I handed you proven sales content every month?

Join Stories to Launch before it goes away for good.
Waitlisters gets first access before the
doors close for 200+ days